AXA offers ‘Sales in a Changing Environment’ training

22 May 2020

Our Strategic Insurer Partner, AXA, has today announced the launch of its digital course, ‘Sales in a Changing Environment’. Designed for brokers’ sales teams, the course provides core sales skills, methodologies and training in the context of the ‘new normal’. Read more from the AXA team below:

We’re pleased to launch our new ‘Sales in a Changing Environment’ six-week digital online Sales training programme in collaboration with Nick Thomas, specialist trainer, coach and consultant in the UK Insurance sector.

The course is designed for Insurance Brokers’ Sales employees, to provide core sales skills, methodologies and training with a framework of information in the context of the ‘new normal’. Social distancing mitigates against traditional sales strategies for building customer relationships, so this programme embraces how we adapt our sales practices in this rapidly changing environment.

Week 1: Sales Process overview with a focus on ideal client profile and prospect identification

Week 2: Adapting to a ‘hardening’ market, and a strategic selling approach

Week 3: Becoming a solutions provider (covering consultative selling)

Week 4: Social selling and virtual networking

Week 5: Effective communication in a virtual world

Week 6: Virtual meetings

Who is it aimed at?

  • Employees who are new to/have limited experience in, or about to enter a front-line sales or client facing role
  • Employees who have not previously received formal sales training in relevant processes and skills
  • Those who have previous experience in volume, transactional sales but are new to a more relationship-led client or sales role
  • More experienced employees who are interested in refreshing their skills and/or want to learn new skills relevant to the changing environment. With reference to the latter, sessions in weeks 4-6 are most relevant

What are the dates and format of the course?

The course will be run via the Zoom online platform each Tuesday morning at 10am for six weeks. Each session will last between 40-60 minutes. The course is designed to build on learning from the previous week and therefore strongly recommend attendees commit to attending all six sessions as part of the full programme.

Tuesday 9th June – 10.00 -11.00
Tuesday 16th June – 10.00 -11.00
Tuesday 23rd June – 10.00 -11.00
Tuesday 30th June -10.00 -11.00
Tuesday 7th July -10.00 -11.00
Tuesday 14th July – 10.00 -11.00

How do I register my interest?

If you or your employees would like to attend the ‘Sales in a Changing Environment’ programme, please email the following details to and copy in your AXA Relationship Manager by deadline 4th June 2020.

Required information:

  • Brokerage name
  • Name/s of attendee/s
  • Job title
  • Email address

Once delegates are confirmed on the course, they will be issued links to attend each session

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